![]() They have a blank section at the top designed to be filled in with the name of the cinema and the showing times of the film. Used for display in shop windows and similar venues. They frequently have a simpler design than the one-sheet and may be printed in fewer colours. These were generally produced as advance advertising for the film. Issued both rolled and folded but tended to be rolled from the late 1960s onwards. These were usually issued rolled but were commonly folded later for ease of storage. This format was only ever printed in small quantities and was discontinued after 1983. Consequently those that have survived tend to be only those that were never used. They were produced in 4 sections and were intended for pasting onto small bill-boards. This format was only ever printed in relatively small quantities and was discontinued after 1983. Intended for foyer display and for pasting onto small bill-boards. They were produced in 2 or, occasionally, 3 sections (although there are some late examples that comprise a single sheet). US 3 SheetĨ1″ x 41″. EXTREMELY RARE COMPARED TO A ONE SHEET. NSS is now defunct and so recent posters no longer carry this information. Different styles or designs were indicated by the additional letters A, B, or C, etc. Re-release posters are indicated by an R which proceeds the date. The first two numbers in the code give the date of release of the poster, followed by a numeric code for the film. Posters distributed by NSS carry a code number printed in the bottom margin and usually stamped on the reverse. posters were distributed by National Screen Service (NSS). Typical printers include Morgan Litho and Tooker Litho. poster production and so stone-litho examples tend to date from prior to 1940. The steel offset printing process was used from a fairly early stage in U.S. (From the mid-1980s they were also produced in 27″ x 40″ inches size for international distribution). Image courtesy of Original Film Art US One SheetĤ1″ x 27″ / 40″ x 27″. Many front-of-house cards that were used in British cinemas bear NSS numbers and were printed in the United States. Most cinemas seemed to prefer this format to the larger lobby cards (11 x 14), which were also produced both here and in America. Cinemas commonly had a purpose built, wall-mounted display in the foyer into which the cards were inserted. They can be printed either in colour or in black & white and show scenes from the film above a panel containing the films title or credits. These were generally produced in sets of 8. UK Front of House FOH (Lobby Cards)ġ0″ x 8″. Usually in 4 sections intended for pasting to small bill-boards and for an eye-catching display outside the cinema. Consequently those that have survived tend to be only those that were never used and which have escaped war-time paper-drives, etc. They are produced in 2 or 3 sections (although there are some late examples that comprise a single sheet) and were intended for pasting onto small bill-boards. Originally started at 90″ x 40″ and over the years reduced to the standard U.S. The earlier posters, particularly those from the silent era, tend to be printed in the longer format. At various times these have been produced in slightly different sizes. Distributed for advertising out-of-house and frequently displayed on buses, community notice boards and similar venues. Portrait format but very occasionally printed in the landscape style. UK Double Crownģ0″ x 20″. EXTREMELY RARE COMPARED TO A QUAD. ![]() Quite scarce prior to 2000 but a format that has become more common since that date. Many posters for Ealing comedies, Hammer horror and Carry On films were also produced in this format. These were sometimes intended for foreign release of British films but were also used for display in British cinemas. ![]() ![]() This format was occasionally produced instead of, or as well as a quad. From the 1990s onwards, quads are frequently printed on both sides to enhance the visual effect when placed into a light box. Noted British poster artists include Tom William Chantrell, Eric Pulford and Brian Bysouth. Stone lithography (or offset printing that produced an effect very similar to stone litho) can be encountered in posters produced up to the early 1960s (nice late examples include those printed by the Modern (Electric) Printing Co in the 1950s and early 1960s). Printers include Berry & Co., Lonsdale & Bartholomew and Stafford and Co. Prior to 1985 they were almost always machine folded prior to issue. Printed on heavier stock paper than the U.S. The quad (or to give its full name Quadruple Crown) has been the standard size British cinema poster for many years. Image courtesy of Original Film Art UK QuadĤ0″ x 30″. ![]()
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